There is no doubt that Amazon has become a popular discussion among businesses, whether small or big. In fact, 200 million new customers buy something from Amazon every month and prefer Amazon shopping over going to other online or physical stores. In 2019, small and medium-sized businesses sold about 4000 items every minute.
When you read reports like these, you may start thinking about adding your small business to the mix as well. However, deciding on the basis of good news is never a smart choice. One should weigh both the pros and the cons so that one can make an informed decision. If you are still confused, perhaps bookkeeping services in Aventura can help tell you whether Amazon would be the right place for your business to bloom.
Pros and cons of putting your business on Amazon
- Amazon has a large and growing marketplace.
One of the best things about Amazon is that the marketplace keeps growing as each day passes. The platform has been around for a while, and its popularity and demand have only increased.
More than 200 million order something from the website every month. If you are a small business, Amazon could be the place to kickstart your journey as an entrepreneur.
- You will get more sales.
When you have a physical, offline shop in Aventura, you are only known in your locality and perhaps a few cities nearby. However, putting your business on Amazon allows the entire world to view your products. Moreover, people have a sense of trust when it comes to shopping from Amazon.
Therefore, being listed on amazon automatically makes people trust your business, which increases your sales.
- Amazon can take a lot of stress off your shoulders.
When adding your business to Amazon, all you need to do is sign up and list your products. If you want Amazon to do the major work on your behalf, you can sign up for Amazon FBA. This allows you to use Amazon’s warehouse, packaging, shipping, and customer service as well.
- Lack of control over brand advertising.
When you use your own website displaying the name of your business or brand, you can tell your story and advertise your brand. However, you do not receive the same privilege with Amazon.
While the customer can still view your brand name, they are likely to say that they bought the product from Amazon when someone asks them, “Where did you buy this?” Therefore, the brand name stays hidden.
- High competition.
Millions of stores are registered on Amazon, with thousands selling the same products as you. When multiple sellers sell the same thing, Amazon decides which product fits the customer’s needs the best. Therefore, you need to adopt a long-term strategy to appear on the top of the list and get noticed by customers.